Each diamond is exquisitely unique, as is each jeweler. At DeVons Jewelers, we are known for our exceptionally high level of service and a wide, well-chosen selection, a rare combination that we call the DeVons Standard. Read on to learn more about the signature experience we deliver at our stores.
Local
We have nine convenient locations in Northern and Central California, with an additional location in Reno, Nevada.
Longevity
DeVons has been in business for nearly 100 years and has earned a trusted reputation in the industry and with our valued customers.
Staff
Most of our employees have been with DeVons for decades, pairing rich experience with expert training and genuine care for our customers. In a relaxed, no-pressure setting, they are trusted advisers ready to guide you through life’s treasured moments.
Quality
DeVons has a reputation for excellence in the industry. We maintain a direct relationship with our suppliers so that quality sourcing is guaranteed. Because DeVons is privately owned, we can be more selective with our pieces as we are not required to carry the same product across all our stores.
Ongoing Care
DeVons Jewelers is one of the few jewelers nationwide that lets customers trade up both mined and lab-grown diamonds. We also offer a lifetime warranty on all diamonds for unmatched value and peace of mind on your purchase. We also provide complimentary cleaning for the life of your jewelry.
Brands
We are pleased to offer significant diversity and quality, and carry several remarkable brands, including Gabriel & Co. Jewelry, John Hardy luxury jewelry, Heavy Stone custom rings for men and Luminar bridal jewelry. In luxury watches, we are proud to carry Rolex, TUDOR, Omega, Longines, Breitling and more. As the official retailer for many of these brands, some are exclusive to DeVons for the location they are available in, so visit your local store and discover your next one-of-a-kind piece.
Pricing
At DeVons, we always offer the lowest possible prices for the quality of product available, valuing honesty in all our pricing. In working directly with our suppliers, we are able to eliminate barriers and fees that bigger chains may incur.